A content writer provides the text for websites, digital products, and all related assets – which includes marketing videos, blogs, help articles, social media posts, and more. The text provided by a content writer is clear, concise, and considers search engine optimization (SEO) guidelines in order to rank on Google (whenever it’s relevant). Professional content writers must be technologically proficient, and need to be able to write for a range of audiences, platforms, and formats.

Content writing is in high demand because it helps set the tone of a brand’s image and shape the design of products. Eventually, good text can also impact the bottom line of a business, which is why many companies are realizing the importance of hiring quality content writers.