Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales. 

Below you can see the number of monthly users of the most popular social platforms.

Social networksActive users, monthly
Facebook2.37 billion
Instagramover 1 billion
TikTok800 million
Twitter326 million
LinkedIn303 million
Pinterest300 million

Why is social media marketing important for every business?

SMM is the easiest way to reach an enormous audience — nowadays a half of the global population, 3.8 billion people, use social media. Moreover, this number is constantly growing — since 2019, social media use has grown by 9.2%.

Social media is extremely useful for increasing brand awareness. According to Hootsuite, 52% of online brand discovery happens in public social feeds. In other words, the majority of people learn about new brands on social networks.

In 2019, people spent an average of 2 hours and 24 minutes every day. And this indicator has also grown — time spent on social media increased by 1.4%. That makes social media a great way to not only reach your audience but also to interact with them for a long time.

Every year, social networks become more and more significant in terms of boosting sales. For instance, in 2019, 43% of internet users used social media when researching products before making a purchase. Although only 12% of people are ready to click a “buy” button on Facebook or Instagram, social networks are highly significant in the early stages of the buyer’s journey.

Benefits of Social Media Marketing

  • Increase brand awareness
  • Boost website traffic
  • Faster and easier content distribution
  • Regular interaction with the target audience
  • Industry, marketplace and competitor insights